What is the Fur Free Retailer Program?
The Fur Free Retailer Program is an international effort to provide consumers accurate information about a retailer's fur policy, allowing consumers to make an informed choice when shopping.
The program aims to end the sale of fur products throughout retail establishments by developing positive relationships with, and offering support to, those retailers who have committed, in writing, to a no-fur policy. Without the written commitment, the Fur Free Retail Program will not endorse any company regardless of its current inventory.
Taking an ethical and public stand against fur fashion offers a company a chance to promote a public policy against violence and cruelty, and to lend their support to the international efforts to end this unnecessary and cruel fashion choice.
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