Consumer Info

It's easy to be fur free.

Help cut-off the supply of funds that continue to drive the fur trade:
  • When shopping, beware of clothes sporting a fur trim. Though reasonably priced or even cheap, these may be manufactured from real rather than fake fur. Check the label, or ask the sales assistant. If in doubt, take your business elsewhere.
  • Boycott shops that sell fur, and politely but firmly explain your actions to management.
Check out the Fur Free Retailer Program to see who is fur free.

Be a fur detective, watch out for real fur. Below are some ways to help determine real fur from fake:
Test Genuine Fur Fake Fur
1. FEEL: Feel the difference by rolling the hairs between finger and thumb... Feels smooth and soft, easily rolls between the finger. Feels coarse.
2. LOOK: collars of longhaired fur—blow on the hairs so they divide... Often made up of several layers of thin, almost curly hairs which form a dense under-wool, through which the longer hairs stick out. The base is leather. Simpler in structure, individual hairs are often the same length and even in colour.
3. PINCH WITH A PIN: through the base... The leather resists, pin is hard to push through. Pin easily goes through the base.
4. BURN TEST: pull (very carefully) a few hairs from the fur and hold them to a flame... Singes like a human hair and smells similar. Melts like plastic and smells like burnt plastic. Forms small plastics balls at the ends that feel hard between finger and thumb.

Indigenous People

The Fur Free Alliance take no issue with subsistence animal hunting where there is a true need for survival. Our concern is with commercial hunting – for profit and greed.

Read more: Indigenous People


Whether you’re a caring consumer or a fashionista there are so many humane, warm and fashionable fabrics now that no one has an excuse to wear fur!


Read more: Alternatives

Vintage Furs

Creating a secondary market for fur – no matter how old – helps to maintain the commercial viability of fur and other wildlife products, and therefore helps perpetuate this cruel trade. The fur industry even refer to vintage as an 'entry level fur' which helps to convince some consumers that fur is acceptable.


Read more: Vintage Furs

Connect with the FFA

Fur-Free Retailers

The Fur Free Retailer Program is an international effort to provide consumers accurate information about a retailer's fur policy, allowing consumers to make an informed choice when shopping.

Learn about the Fur-Free Retailer Program

Design Against Fur

Design Against Fur is the campaign poster and animation contest with a conscience open to all students worldwide.

Learn all about the Design Against Fur Competition